Let me ask you a couple of questions
pertaining to how you determine what to stock in your store.
There are approximately 945 million people using the internet everyday
with first time users logging onto the internet once every 1.67
seconds. But, just knowing the statistics doesn't assure that
your web site will attract enough traffic to justify the expense of the
site. Attracting traffic to your store and to your web site is
essential to expanding your market share and profitability. Here
are a couple of things that could help:
- How do you market your store to attract
- Would it be useful to know what your local
clientele is interested in buying before you stock a type of product
such as skin care or vitamins?
- How would you like to expand your effective
marketing area from a two mile radius of your store to double the
- For that matter, how would you like for your
web site to increase its productivity and attract customers nation wide
or even worldwide like Wal Mart
or J. C. Penny or even online
stores like Amazon.com?
- Would you be interested in knowing how to reach
80% of all internet users, world wide, who have shown an interest in
your inventory during the past 30 days?
- Once you knew what people are interested in
buying, would you like to know how to reach them and possibly convert
them into customers?
For more details about how you can effectively use Overture to identify what your
customers are looking for. Or if your are interested in knowing
more about the internet and how to build traffic and generate sales,
- Become aware of the product types that your
potential customers have expressed an interest within that past 30
days. That information is on the internet at Overture.com.
Did you know, for instance, that 291,213 searched the internet
last month for vitamins? An additional 30,859 searched for
vitamin supplement, 61680 searched for vitamin C, and 43,817 searched
for vitamin B-12. Not only can you know the general product type,
but also the specific product type (vitamin C). Another product
type that attracted a lot of attention last month was skin care with
- Making sure your potential clientele in your
neighborhood is an ongoing process. Brochures, flyers, sack
stuffers, newsletters, radio, TV or newspapers are used to help attract
customers. Many times the information you make available to your
clientele may be what they are looking for and maybe not. Being
able to leverage the demand for a type of product with your promotion
vehicle should help in attracting customers.
- The same is true with the internet and your web
site. The one challenge is making sure that people see your
site. That is easily accomplished. Pay Per Click search
engines like Overture or GoogleAds on Google will make sure that you are
listed at the top of a search page. Using Overture will make sure you will be
seen by 80% of all internet users looking for your products.
- One final suggestion is to test your ads
whether on the internet or local advertising. Some things that
you do will work better than others. Test your headlines as well
as your content to see how they draw. If you find that one
headline works better than another, then eliminate the one that doesn't
draw and use the one that does.
- In whatever you do, the challenge is to be sure
that people who see your ad actually buys. Be sure you
measure the conversion rate from visitor to paying customer.