Intraweb Marketing is a powerful method for generating a great deal of visitor traffic to a target website. Multiple websites are created, usually five or six, to create the intraweb. Each website advertises the other sites in the intraweb. The intraweb is a closed loop system, meaning that the surfer cannot leave the intraweb unless they manually types a website URL in their browser. All links and banner ads on all sites in the intraweb must only link to other sites in the intraweb. The surfer has no idea that all the sites are owned by one company.

An interesting phenomenon takes place with Intraweb Marketing. As the surfer goes to each site in the intraweb, they see the same banner ads over and over. This creates an illusion that these ads are all over the web! They get the impression that the companies behind these banners have a large advertising budget, which adds credibility to the sites and products behind those banners.

As the surfer goes to various sites in the intraweb, you have the opportunity to let them sign up for your ezine/newsletter, download an ebook, download a software trial, capture their email address (with permission) by offering a free report, an so on. Most importantly, you continually brand your target site, and gain increased opportunity for the surfer to visit your target site and place an order. Once they leave your intraweb you can keep yourself in front of them via several methods including a follow-up e-mail campaign.

OVERALL STRATEGY:  Promotion of an Affiliate Program

Affiliate Marketing involves a merchant site creating a network of affiliate websites who advertise the merchant site's product, usually via a banner supplied by the merchant site. These affiliate websites earn a commission, usually 5% to 25%, for each person they send to the merchant site who makes a purchase. With affiliate marketing your promotion efforts are concentrated on creating your "army" of affiliate websites. The traditional web marketing is done by each of your affiliates to promote their own site (and ultimately your product). The most popular example of affiliate marketing is Amazon.com. Their network of over 100,000 affiliates make them the world's largest bookstore.

OVERALL STRATEGY:  Promotion of a Service Facility

Service Facility Promotion is self-perpetuating, making it a potentially powerful promotion strategy. This strategy involves offering a free service which anyone can add to their website. This "facility" can be a news ticker, a free counter, a weather panel, and so on. The facility includes a small link back to the target website, thereby allowing others to obtain the facility for inclusion on their site. This feature is what makes this a self-perpetuating system. All self-perpetuating systems require initial promotion to get things going, after which time the system works to spread itself, and bring increased traffic back to the target site.

A good example is the Weather Channel website, which offers a free panel which anyone can add to their own site. This panel displays current weather conditions for any particular city. There's a link in the corner of the panel which says something to the effect of "Click here to add free weather to your site." Clicking on this link takes the surfer to the Weather Channel's website.

OVERALL STRATEGY:  Promotion of a Utility Site

Utility Site Promotion involves creating a utility site which ultimately gives you a huge opportunity to advertise your target site. Search Engines and Banner Exchanges are two types of utility sites. Several companies offer turnkey Search Engines and Banner Exchanges which you can purchase and customize. Owning your own search engine provides you with a great deal of banner advertising, which you can use to advertise your target site.

Free Banner Exchange Networks also provide you with a great deal of banner advertising. Banner Networks work like this: A webmaster signs up to become a "member" then places a banner ad on their own site. This banner ad "rotates" and displays a different ad (of another member) each time the webpage is viewed. Most free banner networks have a 2:1 ratio meaning that for every two times a website displays a banner ad of another member, they get one display of their banner ad on another member's site (which could be virtually anywhere on the web). Because this is a 2:1 ratio, the banner network gets the other banner ad display. So every other banner displayed is theirs! This can easily be a few hundred thousand or a million banner displays per month. As the owner of a banner network you'll want to use many of these displays to advertise your banner network, to keep it going. The remainder of the banner displays would be used to promote your target site.