Success on the internet doesn't happen by accident, and it most often
doesn't come from traditional search engines. For your health
store to succeed you must have a well-rounded marketing using most or
all of the internet promotional techniques available. Virtually
these promotional techniques are free or cost very little.
you rely on traditional search engines for your success, you will
likely fail. A high listing in traditional search engines is not
what it once was due to sponsored sites. Paid listings displace
the free listings at the top of all major search engines such as Yahoo, Netscape, AOL, Google and Alta Vista. Furthermore, such
search engines, we'll call them relevancy search engines, cannot be
precisely controlled. Therefore, a good approach to website
promotion is to use any and all available tools, including relevancy
search engine positioning.
Your Portal to the World
|Good Product or Service + Fair Price + Good Website
+ Plenty of Qualified Traffic = A Successful Website
wonderful tool a website is for your store. The internet is the
growing of all the medias and it expands your marketing area making the
world your backyard. But just having a website doesn't guarantee
success. There is a lot of competition as evidenced by the 1.6
million new websites that went online in 2001.
So, let's take a few minutes and talk about some things that will help
make your site a new revenue stream worth the dollars you have invested
in it. Our hope is that the information we are sharing will allow
you to develop a plan of action that will make your website profitable.
Building traffic to your website, just like your
store, is the critical goal we all face in making the site
profitable. It is a process and takes time. Most websites
can generate 1000 unique visitors in their first month with the
appropriate amount of promotion and it only gets better from there.
So what can we expect from our site?
Most commercial sites on the internet get less than 10
unique visitors a day. The conversion rate for commercial
websites on the internet average about 2%. This means that if you
are the average website owner, it will take 100 unique visitors to your
site to generate two orders. The best commercial sites boast
conversion rates of 3%. Conversion rates consistently higher than
3% are unheard of.
That means that a website that gets 10 visitors a day or
about 300 visitors a month can look forward to about six orders a
month. Now you understand that your website is like your store
and requires constant attention for it to be successful. An
example is Kaiser Farms.com. We're
told that this site generates
sales of between $ 2000 and $5000 per month. This shows that with
the proper time and effort you can take your website from where it is
and build it to levels of revenue that makes worthwhile. What
would that kind
of added revenue do for your business?
The Goal is finding
It is relatively easy to build traffic to your sebsite. The
challenge is to find traffic who are interested in what you have to
offer. Not just any traffic will be beneficial to you. So, lets
take a look at several things that you can do that will help you
find qualified traffic for your store-front.
These are just a few of the marketing techniques available for you to
help build your revenue from your website. Many others are
available as well and all should be used to help build your qualified
traffic. It may sound time consuming, but the most time is spent
in getting your marketing set up initially. Afterwards, you can
fine tune your efforts in just an hour or two per day.
- Relevancy Search
Engines - This is still an option in marketing you site.
One thing is certain: You need to be located on the first page of a
search as close to the top as possible (usually within the top
five). This may be accomplished with page titles,
descriptions and page text that are rich with effective keywords.
A sample of the top search engines and directories include: Netscape, Excite, Lycos, Yahoo,
Alta Vista, Google, Alexa, AOL, Ask Jeeves, Can't U Find (A Family Safe Search
Engine) and more.
- Vertical Portals
- These are search engines that search one topic only. Let me
give you an example of what we are talking about. Go to: The Nutrition Portal and
do a search for any product. Then go to a relevancy search engine
and do the same search. Generally, you will find the relevancy
search engine will give you thousands of responses about everything
remotely connected with your search whereas the vertical portal will
give you very specific results based on your request.
- Online Auctions
- eBay, Yahoo Auctions and dozens of others are a good way to directly
promote your products to one of the best online communities of shoppers
on the web.
- News Groups -
There are thousands of groups online that are very topic
specific. For instance, when you go to Yahoo you will find a Health and Wellness link to groups
talking about Alternative Medicine (4214), Health and Wellness (296),
Fitness and Nutrition (4506), Stress Management (867) and many
more. Other places to go for chat groups or News Groups inlcude: Google, and AOL (probably the best on the internet
for group discussions) among others. Do you think it might
be beneficial to go to a group of people who are looking for
alternatives to traditional treatment for joint pain, high cholesterol,
high blood sugar, chronic fatigue, fibromyalgia, weight loss and diet,
just to name a few? The News Groups and Chat Groups probably
won't allow you to advertise, but you can put your web address at the
end of the message when you sign your name.
- Webrings - Is
a great way to tap into a community that is interested in your products
and services. Webrings are free and easy to join; require no
maintenance; and can send dozens of qualified visitors to your website
- Free Classifieds
(Free) - Take only time and effort, but are great. There are
submission services, for a small fee, will automatically submit and
resubmit your classified advertising, complete with a link to your
website, to the giant network of free classfied ad listings on the
Web. Again, you can do this yourself for free.
- Bid Ranked Search
Engines - Bid ranked search engines are different than
traditional relevancy search engines, because unlike traditional search
engines you can precisely control the bid ranked engines. There
are currently 400 (and growing weekly) bid ranked engines on the
internet. Bid ranked search engines are pay per click advertising
tools where you pay exactly what you want to pay for traffic. If
used properly, bid ranked search engines can be one of the best sources
of super-qualified, low cost traffic.
- Link Trading
(Free/Fee) - We believe trading reciprocal links with other
websites that share your market demographic is absoutely crucial to
your success. Not only does link trading increase traffic to your
site, but it also helps your link popularity which can positively
influence your search engine position in some search engines.
Link trading takes time and effort, and typically costs nothing unless
you opt for a low cost service to help you manage your link trading